If you’re not familiar with trigger emails, they are aptly named. Trigger emails help you send highly personalized, segmented emails automatically to a recipient based on a specialized event. Common triggers are birthdays, holidays, news events, or buying history. Also, triggers can be used to add people to new, segmented lists based on their actions, perhaps clicking a link in your email or by simply opening the email.

Mail Marketer will make this job easy, with many additional powerful tools that help automate your sales efforts using triggers. Let’s take a look at some screenshots.

In the screenshot below we can see how easy it is to set up a trigger email based on a birthday. Why not send a discount coupon with a special Happy Birthday note? You may also choose to change the “on” to “before” or “after” and specify a number of hours or days before or after the birthday to send the email.

We can also use triggers to create an action within the software, such as adding contacts to additional mailing lists. In the screenshot below we can see how to setup a trigger that will send a contact an email (in this case our “December Newsletter” campaign) and add them to a new mailing list as soon as they open our email campaign.

In the final screenshot below we see how we can setup a trigger that will add a lead to two new contact lists and remove them from the list they’re currently on. In this case, it happens based on the recipient clicking a link inside an email campaign.

It’s pretty easy to see how effective mining triggers can be for your email marketing efforts. Triggers are a phenomenally easy way to automate basic tasks and generate new leads for your sales people. For example, if a recipient clicks a link in your email about a new product, you could set up a trigger to add that person to a new list called “hot leads” for your sales team.

Triggers are usually more specialized than your regular email campaigns and that’s what makes them so powerful. They can create a real sense of connection and urgency for your recipient to open, read and respond.