What is GDPR?
The GDPR replaces the EU's current data protection legal framework from 1995 (commonly known as the "Data Protection Directive"). This directive allowed member states to interpret the rules as they saw fit when they turned it into local legislation. The nature of GDPR as a regulation, and not a directive, means it applies directly without needing to be turned into law.
Under the terms of GDPR, not only will organizations have to ensure that personal data is gathered legally and under strict conditions, but those who collect and manage it will be obliged to protect it from misuse and exploitation, as well as to respect the rights of data owners - or face penalties for not doing so.
Mail Marketer and the GDPR
At Mail Marketer, privacy, data protection, and data security have always held a position of paramount importance in everything we do. We are continuously working to raise the bar for ourselves in the security and data privacy realm, and view the GDPR as the most important change in data privacy regulation.
GDPR compliance is comprised of many elements. Among others, we have updated our documentation and agreements to align with GDPR requirements. We have also revised our internal policies and procedures to ensure that they adhere to the GDPR standards for data collection, storage and transfer. Mail Marketer is GDPR compliant effective from May 25, 2018.
GDPR has a few main principles
For customers inside Mail Marketer account
For subscribers inside your Mail Marketer account
GDPR itself is a very complex topic, please make sure you get in touch with a consultant related to how GDPR applies to the business you are running, in case you have any questions/doubts/etc.